(“we,” “us,” or “our”) offer a product called Trending News and Search.
We provide our users products and services (this includes feature-focused websites, browser Add-Ons & applications) with a customized browsing experience. Our objective is to offer products that deliver specific functionality that the user can access from the browser’s start page, new tab, and/or from the omnibox.
Our goal is to safeguard the privacy of our user(s) who visit Trending News and Search and/or install (the "Add-on") on their computers.
Summary: Please note that this section describes all data elements including Personal Data (defined below) and any other similar data that we collect when you use our website and/or the Add-On. Some of these data elements have been collected automatically while some have been provided by you either (i) in acknowledgment to or in form of response to the fields requiring such data elements to enable the smooth functioning of the website and the Add-On; or (ii) when you contact us in connection with the website or the Add-on. Personal Data is any information (data elements) that either directly or when combined with any other non-identifying data elements are capable of identifying an individual. Examples for:
While you are installing and using our product, we capture the following:
We may gather other types of information that you decidedly provide to us when you visit our website and/or use the Add-On(like the categories of news that you are interested in) , and any other data element provided by you including your name, email address (categorized as 'Identifiers' under CCPA) and/or telephone/mobile number if submitted by you as part of a crash report, feedback form, enhancement suggestion or any other communication made by you to us. We do not share, use or disclose any Personal Data for purpose(s) other than to (i) provide the services offered by us; (ii) provide response to you and where possible, resolve your doubt or fulfill your requests; or (iii) comply with any statutory or legal obligation(s).
Apart from the types of data elements listed above, we may also automatically collect information from you in order to enhance the functionality of the associated Add-On. When you interact with or use trendingnews.com and the Add-on associated with it, we collect certain data regarding that interaction. This data includes IP address, geolocation derived from IP address, your browser information/user agent, and your clicks. We also collect device information such as your operating system, type and version, your preferred browser language, the source of your download, its referring URL, your download date and other such information regarding your use of the website and associated Add-On.
Additionally, we may collect some information which is anonymous in nature including the version of extension you have, screen size, source version, type tags and device, and time/date of certain metrics and events.
In order to provide our services, we or our associated partners collect certain IDs, such as:
Click IDs: To help us understand the number of people who click on our advertisements, how they interact with our services and how effective we/our advertisers are in providing you the services and advertisements, we may place such IDs on your web browser.
Device IDs/Cookie IDs: We place unique device IDs, Cookie IDs or other identifiers that help us identify your device or the web browser if you visit our website. These identifiers cannot be used to directly identify you. Additionally, our advertising partners and other third parties may use these IDs to understand when you visit their websites or to ensure that they are not showing you repetitive advertisements. Further, we may also use such data about your interactions with our web pages to improve our services. To find out more about cookies, please click here.
Summary: This section describes the legal and compliant basis for processing the data elements that we gather including but not limited to your explicit consent, interpretation of a contract between us and you, compliance with legal obligations, protection of important interests of any individual, and for our lawful right and those of any third party(ies) with whom it may be necessary to disclose this data. We aim to process your information that we gather in such a way that it cannot be assigned to a specific person. Data that can be used to directly identify you is held independently and securely to make sure that you are not identified.
Your Personal Data processing is subject to your interaction with and/or use of trendingnews.com, your location at the time of such use/interaction, and the following as and where applicable:
Consent: We may process your Personal Data when you grant us your prior clear consent for one or more specific purpose(s); this, however, won't apply, where such processing is subject to our legal obligations or other relevant requirements ;
Contract: We may process your Personal Data if required for the performance of any pre-contractual and/or contractual obligations thereof;
Legal obligations: We may process your Personal Data for compliance with all legal, statutory, regulatory obligations;
Legitimate interests: We may process your Personal Data where we have a lawful interest to pursue our business purpose(s) (including sharing such Personal Data with any third party(ies)) and where such legitimate interest is not overridden by your fundamental freedom, rights or interests. Please do not send any other person’s Personal Data to us, unless we prompt you to do so and you have permission from that person.
Certain legislations also allow the data processing of Personal Data until you protest to such processing (by opting out or any other available methods), without depending on your consent or any other lawful basis. To know more about whether or not our processing of your Personal Data falls under this exemption, please write to us at the contact details mentioned under section 'Contact Us' below.
Summary: This section describes the purpose(s) for which we use the data we collect when you use the website. In order to make the website available to you, or to meet a legal obligation, we may need to collect and use specific Personal Data. Some of the service offerings may be partially or completely unavailable if you choose not to share the requested information.
The data we collect may be used for the following purpose(s):
Summary: This section describes when and with whom we may disclose your data that we gather. We may share your data with our service providers, law enforcement agencies, affiliates, governmental & regulatory authorities, parties involved in the associated Add-On business restructuring, and other third party(ies) described below.
Summary: This section provides details regarding policies and procedures for data retention, its security, and international transfers, where applicable. The section also explains about the deletion of Personal Data whenever applicable. We may retain your data as long as is obligatory for the purpose(s) listed in Section 'Why we process your information' above, such data is secured using appropriate technical and organizational safeguards and may be transferred to a different country other than yours where our or our business partners', Affiliates', and service providers' servers are located. Please note the data protection laws of such countries may be different from those of your country.
Summary: This section describes your rights regarding your Personal Data and their applicability in connection with the website, accorded to you under several data protection laws, and how you can make use of these rights. Few of these rights are complex, and we have not included details of all in our summaries. Accordingly, we request you to read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights. Your principal rights under data protection law are: (i) the right to access; (ii) the right to withdraw consent; (iii) the right to data portability; (iv) the right to restrict processing; (v) the right to object to processing; (vi) the right to erasure; (vii) the right to complain to a supervisory authority; and (viii) the right to rectification; and (ix) the right to lodge complaints with Data Protection Authorities. We may need to authenticate your identity before we process any of your requests in relation to these rights.
Additional notice to Colorado, Virginia and Connecticut Residents
If you are a Colorado, Virginia and Connecticut consumer, you reserve the right to
Additional notice to and rights of residents of California
Shine the Light:
Please note we do not sell your Personal Data to third parties. Section 1798.83 of California’s Civil Code permits you—if you are a California resident—to request further information about our disclosure of Personal Data to third parties for their direct marketing purpose(s), where applicable. To make such a request, please send an email to . Please note that we are only required to respond to one request per user each year, and we are not enforced to respond to requests made by any other means other than this email address.
California Consumer Privacy Act (CCPA):
If you are a California resident, please go through the following section to understand the type of information we gather the information, how we use this information and your rights under the CCPA
Types and Sources of Information Collected by the website
We collect information (“Personal Data”) that identifies, references, is capable of being identified, associated or could be reasonably linked to, describes, relates to, references, directly or indirectly, a particular device or person (“user”). The categories of Personal Data include the following:
|Email address, Internet Protocol address, Device ID
|Directly from the user or (in the case of Internet Protocol address) indirectly from the user’s activity
|2. Internet / other network activity
|User agent, Domain name, user inputs like news categories selected by users, browser and OS information, extension version, extension name, visited URLs, referring URLs, user activity on landing page(eg. impressions, clicks, installs, uninstalls, search), date and time for these interactions, install date, etc
|Directly from the user and/or indirectly from the user’s activity
|Derived from Internet Protocol Address
|Indirectly from the user’s activity
Use of Personal Data
Besides, set forth at the time we collect your Personal Data, we may disclose or use the above-listed types of Personal Data for one or more of the following business purpose(s) (the “purpose(s)”):
Apart from Personal Data that you explicitly provide, Personal Data that is automatically processed for any purpose, shall not be kept for longer than is necessary for that purpose (s). Please note, we will update this notice if we would need to collect other types of Personal Data or use the Personal Data we do collect for materially different reasons.
Sharing Personal Data
Absent a request from you to the contrary, we may share your Personal Data with third party(ies) (including our affiliates, our service providers, and other third party(ies) with whom we share your Personal Data subject to your authorization) for the purpose(s). Prior doing so, we will execute an agreement with each such third party(s) that (a) would describe the purpose(s), (b) would require the third party to keep the Personal Data confidential, and (c) would prohibit the use of the Personal Data it for any purpose other than the purpose(s), as you permit or as required to perform the third party’s services. If any such third party wishes to share your Personal Data with anyone else, they are required to provide you with a prior notice and an opportunity to opt-out. To the extent we are aware, we will not share or sell Personal Data of a user who is less than sixteen (16) years of age.
Rights under CCPA
If you are a California consumer, you reserve the right to:
To avail of any of your rights please reach out to us here or write to us at the contact details mentioned under section 'Contact Us' below.
Certain requests may require you to provide us with proof for your identity. For such requests we may email you requesting you to provide us with the required details for identity verification as well as certain additional details regarding your request. Please note that you are only permitted to make such requests twice within a twelve (12) -month period and these requests can only be made by you or an agent acting on your behalf who is registered with the California Secretary of State. Please note that account creation is not required for placing a verifiable request and any information you provide in this process shall only be used to address your request.
We aim to respond to all verifiable requests within forty five (45) days, though we may take forty five (45) additional days to respond, in such a case we will inform you of the reason and add on period in writing
Additional data for GDPR Compliance (EU/UK).
Data Controller / Data Processor
The GDPR classifies organizations that handle Personal Data into two groups:
Data controllers: The ones who process Personal Data for their own purpose(s))
Data processors: The ones who process Personal Data on behalf of other organizations.
a Data Controller situated at the address mentioned in our Contact Us section.
Legal Bases for Processing Personal Data
We will only collect and make use of your data in a fair and transparent manner, when we have a legal right to do so.Please note that the Add-On and its associated services are only intended for individuals over the age of 16. If you are under 16 years of age please refrain from using the Add-On. We do not knowingly collect the data of individuals below 16 years. If you are or your child is under the age of 16 and you have reason to believe that we may have any of your Personal Data, please reach out to us using the details provided in the Contact Us section below and we shall promptly delete such data
Following are the legal bases, subject to the services utilized by you, under which we collect and use your Personal Data:
Execution/ Fulfillment of a contract or transaction: You can choose to enter into a transaction/contract with us. Or, where we need to take specific preliminary steps before we can do so.
For eg: if you contact us, we may require your name and contact details to respond to your query.
Data Transfers to regions outside of the European Economic Area (EEA)
In the event that we transfer any Personal Data to any region outside of the EEA we place all required industry accepted and required safeguards and processes in place to ensure the security of your Personal Data. This may include but is not limited to the use of standard data protection provisions or corporate policies as approved by the European Commission. For example, we may use European Commission-approved standard data protection clauses or binding corporate rules.
Your Rights and Control Over Personal Data
If you have any complaints or concerns regarding our data privacy practices please contact us using the details provided in the section titled ‘Contact Us’ or you could also write to the United Kingdom Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. You could also visit their website at: https://www.ico.org.uk.
Please be aware that our website may include information about and hyperlinks to third-party website(s), and software (this includes, but is not restricted to, widgets and APIs). Please find a compilation of the third-party APIs used by us below. We recommend reviewing the privacy policies outlined by these third-party (ies) to gain an understanding of their data collection/processing practices:
Mixpanel : ttps://mixpanel.com/legal/privacy-policy
Microsoft Azure : https://privacy.microsoft.com/en-us/privacystatement
Convert.com : https://www.convert.com/privacy/
Google Analytics : https://policies.google.com/privacy?hl=en-US
Google Cloud :https://cloud.google.com/terms/cloud-privacy-notice
Summary: A cookie is a small text file containing an identifier (a string of numbers and letters) that is sent by a web server to a web browser and is stored by the web browser. The identifier is then sent back to the web server every time the web browser appeals to a page from the server.
Cookies can be either "persistent" cookies or "session" cookies:
Cookies used by us
Cookies that our service providers use.
Most web browsers let you deny and delete the cookies. The procedure for doing this will depend on the web browser and the version that you are using. You can access the following links to obtain the most recent information on how to delete and block cookies:
You may receive any further information regarding our privacy implementations and/or exercise any of your rights in relation to your Personal Data by written notice to
For any additional information pertaining to our privacy implementations or to exercise your rights concerning your Personal Data, please submit a written notice to: